Mr. Rahul Gupta
Managing Director & CCO
Rahul GuptaRahul's knowledge of brands and the dynamics in which they operate, has seen him devising creative strategy for many successful brands at IBD. After an initial stint of 5 years with Grey, he set up By Design in 1994 to offer strategic brand services based on superior creativity. The company over the years has worked on several prestigious brand building assignments. In 2007 By Design entered into a JV with Percept – Hakuhodo to form IBD India Pvt Ltd. Today, under his guidance, IBD, has emerged to a creative agency and works on brands that would get any agency envious.

Mr. Amitabha Lahiri
Chief Executive Officer
Amitabha LahiriAmitabha has been associated with the Percept Group in different leadership roles for over seven years now in leadership roles. His tenure as the COO of Hakuhdo Percept in particular witnessed a series of prestigious business wins e.g. Wagon R, Grand Vitara & A-star form Maruri Suzuki, Carrier, Toshiba, Daikin, Unicharm, Sukam & Hindware. He has also handled leadership roles in various other organizations for over a decade now like Branch Head in Young & Rubicam in India, VP in JWT & Dentsu, etc. In his tenure in advertising spanning for 25 years, he represented some of the biggest agencies in the world like JWT, LOWE Lintas, McCann Erickson, Leo Burnett, Young & Rubicamto name a few. He also has the unique distinction of working in all the key centers of Indian Advertising including a long stint in Mumbai. Amitabha has handled practically every category. His portfolio includedlarge MNC clients e.g. Unilever, P & G, ITC, SONY, Perfetti, Maruti Suzuki, Carrier & daikin to name a few. He also handled an array of Large Indian Companies e.g. Dabur, WIPRO, United Breweries etc. He was the CAME (Central Asia & Middle East) coordinator for the Unilever Foods business from McCann Erickson. He furthermore was responsible for developing strategic & creative platforms across disparate geographies. He was also seconded in Unilever as Product Managerfor the frozen food business.

Srikant Rath,
Sr. Vice President

Mandar Wadke
Sr. Creative Director

Jai Singh
Sr. Creative Director

Anand Halady
Sr. Creative Director

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