PLANNING TOOLS
STRATEGIC DESIGN PLAN™ - THE GUIDING PRINCIPLE
  • The objective of planning is to free the creative process and not to canalise it
  • Planning provides a playing field for ideas and not coops made of rigid and semi-rigid rules
  • At IBD the planning process is an integral part of creative development
  • Strategy Design Plan has two clear steps. One of getting the big idea and two, of executing it bigger!
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