PLANNING TOOLS
STRATEGIC DESIGN PLAN™ - THE GUIDING PRINCIPLE
- The objective of planning is to free the creative process and not to canalise it
- Planning provides a playing field for ideas and not coops made of rigid and
semi-rigid rules
- At IBD the planning process is an integral part of creative development
- Strategy Design Plan has two clear steps. One of getting the big idea and
two, of executing it bigger!