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The Art & Science of Brand Design.

An integral part of IBD, By Design is a branding agency in Mumbai that develops and nurtures the face of your brand, product or service. We apply state-of-the-art design principles and semiotics to make your brand stand apart.

Packaging design is another branding service and forte of By Design.

We have created a niche through our branding services that are augmented with PackskoresTM, a special tool that ensures that every design stands out in the shelf space.

By Design also excels in clutter-breaking marketing, brand collateral and environmental graphics.

By Design's portfolio features some of the finest brands across diverse sectors.

Brand Identity: Managing the Brand Experience.

By Design uses every opportunity to translate your core brand personality into a multi-dimensional experience that encompasses every touch point.

Our branding services are geared to enhance every aspect of your brand from logo design to color palettes and tactile feel, delivering a synergized brand impact.

By Design’s expertise encompasses mass-media and digital brand communication, retail shelves, brand spaces at outlets and offices, sponsored events and exhibitions.

Identity Creation: The Art and The Process.

Identity Creation at By Design is an art burnished by a logic driven procedure and powered by proprietary tools.

A process that harmonizes the brand values with the values a consumer seeks in the category.

Distilling these values into a brand personality that encompasses an on-brand strategy and objectives.

Moulding the personality into logo designs, product catalogues, retail identity, branding & packaging, brand spaces, exhibitions and sponsored events.

Packaging Design: Stand-Out to Buy-In.

By Design uses a special tool called PackskoresTM so that every design stands out from the competition.

PackskoresTM measures a set of attributes we have recognized in our studies of the finest packaging from around the globe - memorability, appeal, consistency, relevance and economy.

By Design builds on the brand identity to develop packaging options in terms of colors, motifs, styles, designs, logos, shapes, variants, sizes, et al.

We research the short-listed packaging options to determine the PackskoresTM of each option.

We finalize and fine-tune the design options to ensure maximum effectiveness for every piece of design; be it a simple bottle label or a countrywide brand identity program.

Collateral Design: Harmonizing the Brand Experience

By Design excels in clutter-breaking marketing and brand collateralls, environmental graphics and design-based communication that brands often require.