Georgia GulliniWhen it comes to fashion, Italy is a crucible of creativity. Italians are the setters of trends. Not surprisingly, over the years, they have become used to being followed. Naturally, this allure rubs off on those who wear the finest of Italian fabrics. Since Georgia Gullini represents the quintessence of Italian fashion, those who don fabrics from Georgia Gullini, invariably find themselves becoming the cynosure of all eyes. Hence the talking point of our new campaign: Prepare to be followed.
Also in this age of twitter, fb and social media, this line of thought gives us resonance and synergy across platforms.