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Morisons Baby Dreams Campaign 2019
This print campaign for Morisons Baby Dreams was designed to promote the Health & Hygiene and Mommy Needs product categories.
The 4 print ads for Health & Hygiene revolve around how concerned parents want to ensure that their baby grows up in a safe environment. This insight is presented through copy that speaks with the voice of a caring parent.
The print ad for Mommy Needs focuses on how nursing accessories help the family support a mother with breastfeeding duties. Here the communication is presented as the voice of a caring and responsible father.