Identity Creation: The Art and The Process.
Identity Creation at By Design is an art burnished by a logic driven procedure and powered by proprietary tools.
A process that harmonizes the brand values with the values a consumer seeks in the category.
Distilling these values into a brand personality that encompasses an on-brand strategy and objectives.
Moulding the personality into logo designs, product catalogues, retail identity, branding & packaging, brand spaces, exhibitions and sponsored events.
Packaging Design: Stand-Out to Buy-In.
By Design uses a special tool called PackskoresTM so that every design stands out from the competition.
PackskoresTM measures a set of attributes we have recognized in our studies of the finest packaging from around the globe - memorability, appeal, consistency, relevance and economy.
By Design builds on the brand identity to develop packaging options in terms of colors, motifs, styles, designs, logos, shapes, variants, sizes, et al.
We research the short-listed packaging options to determine the PackskoresTM of each option.
We finalize and fine-tune the design options to ensure maximum effectiveness for every piece of design; be it a simple bottle label or a countrywide brand identity program.
Collateral Design: Harmonizing the Brand Experience
By Design excels in clutter-breaking marketing and brand collateralls, environmental graphics and design-based communication that brands often require.