When Syska Personal Care decided to introduce their range of grooming products for men and women, that allowed you to play around and change your looks, we came up with the brand statement of "Style Versatile". Keeping in mind the young target audience that enjoy re-inventing their looks regularly, Style Versatile clearly conveyed the product promise of being able to give you a stylish new look every day. With Bollywood stars Sushant Singh and Tammana Bhatia as brand ambassadors, the communication campaign used a compelling story to demonstrate the product and show how they can be used to easily create a fresh new look giving you the ability to Style Versatile.