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Growel's 101 Mall
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Brand Campaign
We all need to relax a little, to slow down and pause in our daily grind. Growel's 101 has it all, from movies to shopping to eating different cuisines to even enjoying rains indoor at Ozone. A perfect family picnic destination.
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F&B Campaign V1
Most people consider a visit to the mall to be recreational - an outing to be enjoyed along with family or friends - and on each visit, whether or not they end up making any purchases, they most definitely enjoy a snack or a meal. Often, they only come to browse through the food courts and each person partakes of his or her favourite foods. They also make impromptu decisions on which restaurant/kind of cuisine to have. Growel's 101 mall offers the best of both worlds: with best brands to shop and best food to eat.
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Thoosday - Tuesday Promotion
Since the F&B campaign Growel's have garnered substantial consumption-share in F&B. During the tactical event and promotion the focus is generally on apparels and other categories by offering discounts ranging from 50% to 70% and aggressively pushing sales through mid-night event, flat 50% off, BOGO offers etc. Lately the focus has shifted on builting weekday properties to induce further sales. This ONE day leads to incremental growth on weekdays which otherwise are very gloomy.
Hence on Growel's 101 created a property to penetrate and remain as the food destination for all Tuesdays.
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