×

 

Adam Comsof   Advanced Enzymes   Ajmal   ALL   APL APOLLO   Aptech Corporate Training   Architects & Interior designers   Avalon Aviation Academy   Avance   Bank Of India   Beer Café   Bison Panel   Blow Plast   Braj Binani Group   Bread Talk   Cartoonation.com   Catch Salts & Spices   Central Park   Coral Telecom   Deltin Casinos   Deltin Hotels   Dermalogica   ECGC   Emgee Corp   Everest Developers   Evolve   Exim Bank   G7   The Gateway Hotels   GCC   Georgia Gullini   Ginger Hotels   GOLFWORX   granny-spices   Growel's 101 Mall   Ideaon Think   Indian Oil Corporation   J. Hampstead   Jane Shilton   Jiva Spa   K.Raheja Corp   KC Plus   Light Craft   Lokhandwala Construction   Lokhandwala Minerva   Marco Mancini   marriott   ME   Moda Italia   Modtech   Morisons Baby Dreams   MYWAY IPTV   Nabard   Nahar Amrit Shakti   Nahar International School   NCL   NCL Wintech India Ltd.   Nexes Software   NSS   Olympia Capital Services   Omaxe   Onkyo   Only Vimal   Palacio Developers   Panasonic Brand TVc   Panasonic Beauty   Panasonic Home Appliances   Panasonic Lumix   Panasonic Viera   Patanjali   Phiroze M. Dastoor & Co.   PNB Housing Finance Limited   Powersoft Inc   Rare Enterprises   Recon Oils   Recosoft   RNA Corp.   Roma Switches   RRO   Saks   Shangri-La's Hambantota Golf Resort and Spa   Siyaram's   Snowcem   SNS   Soundcraft   St. James' Court, A Taj Hotel, London   Standard Chartered Bank   Syska Accessories   Syska Fans   Syska Gadget Secure   Syska Irons   Syska LED Lights   Syska Personal Care   Syska Wires   Taj 51 Buckingham Gate Suites and Residences   Taj Luxury Hotels & Resorts   Tamil Nadu Tourism   The Climate Project India   The English Manner Finishing Academy   The Yash Birla Group   Tilaknagar Industries   Today's Pens   Trichup   Tupperware   Unidel   Union Bank Of India   Utssav CZ Jewels   Vapour   Varuna D Jani   Vivanta   XXLLENT   Zicom  

 

Panasonic Viera

Panasonic Life+Screen

While Panasonic continues to do its numbers in the marketplace, it dropped in preference in the Smart TV category because of lack of breakthrough innovations. Hence, this year, it seeks to redefine the Smart TV category by introducing an altogether new category: Life + Screen. For the first time, your tv becomes personal. Personalization is in the form of cutting edge features...senses your presence, recognizes your voice command, info bar, 4k etc.

The film which is part of a 360 degree campaign, is a dramatization of the interaction between the viewer and Life + Screen. It seeks to take the experience to an altogether different zone. Just how exciting can it be to switch on a television and watch a program? With Life + Screen you literally go beyond what you have been doing for years.

In terms of the story, it is Ranbir's interaction with the Life + Screen. To give it that extra bigness the film is set in a square and not in a living room. Every feature depicted is larger than life to give the viewer an idea that his experience is virtually going to go beyond his imagination.

A new kind of tv experience is born.

Print & TVC Campaign

Swipe & share 2012
Objective – To promote swipe & share, browse & share and watch & chat feature as the core differentiator. Position the new VIERA line-up as aesthetically at par with competition thereby enhancing the imagery of brand Panasonic

The new Smart Viera Campaign gives the 'innovation in technology edge' to Panasonic by bringing forth the consumer benefit of Swipe & share, now from a Viera TV.

Print Ad
Panasonic Viera Swipe and Share Campaign
Poster & Standee
Panasonic Viera Swipe and Share Campaign
Dangler
Panasonic Viera Swipe and Share Campaign
In-shop Branding
Panasonic Viera Swipe and Share Campaign
Panasonic Viera Swipe and Share Campaign
Print Ad
Panasonic Viera Swipe and Share Campaign

Print & TVC Campaign

SMART TV 2011
Objective – To promote the Smart VIERA range and enhance
the imagery of brand Panasonic

Marking the beginning of the smart TV revolution, smart Viera takes center stage as not just a television but much more

Print Ad
Panasonic Smart Viera
Cut-out Standee
Panasonic Smart Viera
Hoarding
Panasonic Smart Viera

Print & TVC Campaign

3D VIERA 2011
Objective – To promote the 3D range of TVs and boost Panasonic's leadership in this category.

3D created a new buzz in the TV market. Panasonic takes the high ground with a technology that makes your world come alive in 3D

Print Ads
Panasonic Viera 3D TV Campaign
Panasonic Viera 3D TV Campaign
Hoarding
Panasonic Viera 3D TV Campaign

TVC Campaign

One Moment
Objective – To keep the upswing & maintain excitement Use the IPL season
to garner higher sales

When everything awaits that one moment, a moment that crescendos sport or entertainment, it's only a Panasonic Viera that makes it a delight to watch

Print Ad
Panasonic Viera Campaign

Print & TVC Campaign

Sounds of India Campaign
India loves sound-loud. LCD's are known more for their picture quality than sound. But this series was different, it promised a seamless balance of viewing and listening pleasure at a VFM price.

The idea was to get people to experience it. Therefore an experiential campaign was launched in 70 cities with Panasonic reaching the TG through road show activity. People recorded their sounds which were uploaded on a microsite. The campaign was a runway hit.

Print Ads
Panasonic Viera Sounds for India Campaign
Panasonic Viera Sounds for India Campaign
Standee
Panasonic Viera Sounds for India Campaign
Dangler
Panasonic Viera Sounds for India Campaign
Hoarding

Panasonic Viera Sounds for India Campaign

Panasonic Viera Sounds for India Campaign

Print & TVC Campaign

Bollywood Dreams offer 2010
Objective –To keep the upswing & maintain excitement Use the festive season to garner higher sales.

The biggest opium of the masses – Bollywood, Panasonic uses the trigger to leverage a promotion and becomes a hit with fans

Print Ad
Panasonic Viera Campaign
Brand Collaterals
Panasonic Viera Brand Collats

Viera Launch TVC Campaign

Expect Unexpected Guests 2010
Objective - Improve salience & take high ground with a brand campaign.
A visual based communication across TV, Cinema.

Viera Launch Print Campaign

Reel to Real offer 2010
Objective - Spike sales through trials using promo campaign.
Fans yearn to see their stars in flesh & blood.
Watch a movie with RK and win other assured prizes.

Print Ad
Panasonic Viera Print Campaign
Brand Collaterals
Panasonic Viera Print
Panasonic Viera Print Collaterals