IBD > FMCG
> Roma Switches
Roma was keen to showcase their stylish new switches with world class designs, hence we picked the glamorous Sonam Kapoor to represent the brand. The film starts with Sonam entering a beautiful Roma showroom where we see all the various new switches displayed like an art gallery. A mesmerised Sonam clicks a few of the switches and is transported each time to a different country, highlighting the international style and appeal of the brand. Shot and styled as you would a fashion brand, the film showcases a whole range of switches while elevating the brands fashion quotient.