CLIENT BRIEF

The brief was to work on MAAC's annual 360-degree campaign to communicate the message of guaranteed job placements with MAAC's specialised courses, thereby generating leads.

IDEA & EXECUTION

The idea was to creatively communicate to our target audience (students and parents) that it's time to race towards your dream career with our multitude of courses that prepare you for specific industries. The campaign tagline, "On your MAAC. Get Set. Go." played on a common phrase and the graphics used were complex to convey an experience, in line with the various course categories offered by MAAC, and intrigue potential students.

The campaign was extended across ATL & BTL - hoardings, bus shelters, car & bus branding, metro branding, print ads, danglers, flyers, digital videos and social media content.

RESULT

The campaign created major awareness pan-India about MAAC's offerings and garnered even more leads than predicted.