Client Brief

The main objective of the brand was to establish Mooofarm as a known player in the online dairy industry, to create awareness for their trade fairs among dairy farmers and to launch a new product, Moofeed.

Idea & Execution

We decided to use a female vet in all communication to create a sense of trust with the farmers and to also help change the mentality of villagers that believe women can't be just as good if not better than men in technical and medical fields. We decided to use dohas (couplets) because research showed that simple rhymes worked extremely well within the farmer community. We also used a lot of humour in our communication because that made it more shareable. Unlike other dairy brands, our creatives were not too crowded, which helped our communication stand out in the marketplaces. The less is more philosophy. We created a social media plan for Mooofarm in regional languages to popularize the brand, city-specific and state-specific posters to spread the word about trade fairs in Rajasthan and Punjab and also the entire visual identity and a brand manual for Moofeed.

Result

A very successful launch for Moofeed. They received a lot of positive feedback from the farmer community. Their trade fares were a big hit and though Moofeed was launched in a very competitive marketplace, it has already established itself in a very short period.