Launching RNA Metropolis, Sewri

CLIENT BRIEF

To position RNA's newest property as an exclusive, and desirable address.

IDEA & EXECUTION

We created stark and tasteful B/W ads with headlines exuding that upscale attitude, and played up the distinctive features of this address, positioning each as an advantage.

RESULT

The campaign was well received by real estate buyers with a high percentage of bookings closed and site visits increasing, right after.