The Zeitgeist and The Brand.
The rules of the game in digital and social media marketing are different from those of mass media campaigns.
Mass media campaigns work on a core consumer insight translated through the prism of brand positioning and personality into sustainable competitive advantage. Mass media campaigns are envisaged to work over a period of time.
On the other hand, online marketing campaigns on digital and social media platforms are a constant flux of digital posts, initiatives and events based on a near continuous sampling of the social zeitgeist to identify spikes and peaks of interest.
For example, to be effective on social media, a brand must quickly respond to a meme that has gone viral – say a celebrity complaining about the price of bananas at a five-star hotel – with a post that has the potential to engage while keeping the brand’s positioning and personality intact.
At iDigital, a digital marketing agency in Mumbai, we are organized to handle this new communication paradigm.
We do so by developing a two-pronged communication and digital marketing strategy for the brand we call the iDigital E-Stream.
Illustrative Projects & Campaigns
So what makes us one of the best advertising agencies in Mumbai? We would rather allow our work to speak for us.