In a market saturated with claims of purity, KC+ dared to stand out by redefining the very essence of this crucial attribute. While established brands boasted high emotional equity, KC+ recognized a unique opportunity to not just claim purity but to truly own it as its distinctive brand positioning.

At By Design, we embarked on a transformative journey with KC+. We understood that purity wasn't just a claim but a tangible quality that resonated deeply with consumers. Our mission was clear: to bring forth a revolutionary way of evaluating purity, one that would set KC+ apart from its competitors.

Our innovative approach challenged the status quo, offering consumers a concrete means of assessing purity that had previously eluded even the top brands in the industry.