Many mothers who were extremely happy with the Morisons Baby Dreams products that they had bought often used to ask them to launch babycare products as well. This year, they finally decided to listen to all those smart mums and finally took the plunge. By launching a range of Babycare products including Baby Soap, Baby Powder, Baby Massage Oil and Baby Lotion.

One of the most important facets of these products was the usage of time-tested natural ingredients and absence of harmful chemicals. Creating an aura of trust and love for mothers who know what is best for their babies.

The TVCs, print ads and other communication created by IBD highlight the purity and efficacy of Morisons Baby Dreams products and the tag-line: ‘Maa ka Haath, Prakriti ka Saath’ further reinforces it.