As a new entrant in the FANS market, SYSKA looks to take on well-entrenched household names of other leading brands. The best way to do this, was to make it 'experiential'.
With the talented actor Rajkummar Rao as Brand Ambassador, the idea is brought alive as he returns home on a surprise visit. He finds each family member relaxing in a calm, trance-like state - resulting from the cool SYSKA breeze they enjoy. He experiences it himself for the first time me, too! He suggests: Agar ghar mey ho thandi hawaa aur sukoon ki chaah, toh pankha lagao SYSKA, while we showcase the entire SYSKA FANS range.