Our previous Syska campaign exhorted people to buy at least one Syska LED light. That campaign was extremely successful in getting people to try our product. This campaign takes the message forward by reminding people that since they have already seen the benefits of Syska LED lights, it is now time to switch completely to Syska since Syska LED lights are better than CFLs on all counts. We created two TVCs with Irrfan Khan; one where he plays a schoolteacher and the other where he plays a customer in a bank. Both the films are hard-hitting yet humorous; the School film addresses home owners, the Bank film addresses corporates – with compelling arguments about the benefits of Syska LEDs delivered in Irrfan's inimitable, off-the-cuff, conversational style.