As India's 5th largest alcohol manufacturer, Tilaknagar Industries Ltd. (TI) stands as a beacon of innovation in the spirits industry. Specializing in whisky, brandy, rum, vodka, and gin, TI boasts a diverse product range that caters to discerning palates nationwide. By Design was entrusted with conceptualizing innovative communication strategies and packaging solutions for TI's esteemed liquor brands.

At By Design, we believe in tailoring our creative approach to each product and its target audience. Our branding and advertising endeavours for TI were meticulously crafted to achieve widespread awareness and redefine the perception of TI's brands across India. Through strategic ingenuity, we established a strong brand presence that resonated with diverse consumer segments nationwide.

Mansion House Premium Brandy - The King of Brandies

For TI Mason House, a pocket-friendly yet potent brandy aimed at the masses, we featured a commanding lion as a symbol of strength and echoed the tagline, "The King of Brandies." Reviving the market for brandy, Mansion House emerged as a market leader over a period of time.

White House Rum - Welcome to the House of Fun

TI White House, positioned as a rum competing with the likes of Old Monk, embraced an amusement park theme to convey that it was a delightfully enjoyable drink tailored to the youth. Embracing the spirit of fun and camaraderie, White House Rum became synonymous with enjoyment and laughter.

Madirra Gold Rum - A Taste to Treasure

India's most expensive rum, Madirra Gold, exudes premium elegance and sophistication. Our campaign, inspired by the notion of treasure, positioned Madirra Gold as a coveted indulgence, appealing to consumers seeking luxury and refinement.

Courrier Napoleon - Pour L'amour

Drawing inspiration from its French origins, Courrier Napoleon epitomizes sophistication and allure. Our campaign infused a French twist into the communication, with the tagline "Pour L'amour," cleverly playing on 'pour more', evoking the desire to indulge in more of this premium brandy.

Blue Lagoon Gin - Come Alive

Rediscovering the allure of gin, our campaign aimed to re-establish gin as a refreshing choice for Indian consumers. With its crisp and invigorating taste, Blue Lagoon Gin emerged as the perfect quencher for the Indian climate, inviting consumers to "Come Alive" with every sip.