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KC Plus Milk

Purity was the key category platform and almost every top brand were sitting with high emotional equity acquired after years in the minds of the consumer claiming , overtly or subtly in delivering the same and, yet KC+ saw the biggest opportunity to "OWN" Purity as its distinctive brand positioning by bringing a tangible way of evaluating it which the top brands failed. The proposed way forward for the brand was to showcase superiority in Purity by creating a new evaluation for purity by using 32 checks as the key factor to instigate the consumers to consider the brand.