Syska Wires - New Campaign

India's pioneering game-changer in LED lighting - SYSKA, has now entered the market with high quality wires and cables, adhering to the highest European quality and safety standards.

The 2018 launch campaign for these products feature Mr Amitabh Bachchan as the Brand Ambassador, speaking about how in an era of wireless products, one should not neglect to pay attention to actual wires used in our homes...and that, in this case, settling for wire'less' will definitely not do. He goes on to explain how SYSKA wires are actually 'Wire more!' Offering more purity of copper, safety with fire-retardant and low smoke PVC coating, and durability as the key benefits.