The Taj Group is synonymous with luxury, hospitality, warmth, tradition and India. Today, the Taj group comprises the flagship brand ‘Taj Hotels Resorts and Palaces’, Vivanta by Taj - a brand for the new age wanderlust, The Gateway Hotels & Resorts - a pan-India network of hotels and resorts that offers travelers a hassle-free experience and Ginger Hotels - the country’s leading budget hotel chain. Currently, the agency handles over 50 hotels across geographies under these brands.
IBD’s relationship with the Taj spans over a decade, and includes landmark moments like the launch of the city’s first organic restaurant at Taj Lands End; the launch of the Vivanta by Taj brand in 2010; handling creative duties for hotels in the United Kingdom, Maldives, Sri Lanka, Zambia, Malaysia and many such highlights.
Recent works include ‘Season with a Twist’ - the festive season campaign for Vivanta by Taj, the 3rd edition of Revolutions - the Freedom Series, a movement that celebrates artists that have left an indelible mark on culture and changed the world around us through their contribution to the visual or performing arts and literature, a campaign expounding the brand’s values and beliefs targeted to all Vivanta by Taj associates and communication for the world’s only Jaguar Suite at Taj 51 Buckingham Gate Suites and Residences, London.